Course schedule
-
Wed, Sep 10: Introduction
Wed, Sep 17: Signs
Wed, Sep 24: Codes
Wed, Oct 01: Codes 2
Wed, Oct 08: Sign/Code/Myth
Wed, Oct 15: Applying codes
Wed, Oct 22: Rhetoric
Wed, Oct 29 : Semiotics of place
Wed, Nov 05: Design languages and systems
Wed, Nov 12: NSCAD Closed - no class
Wed, Nov 19: Metaphor
Wed, Nov 26: Interface
Wed, Dec 03: Built environment
Wed, Dec 10: Applied semiotics
Wed, Dec 17: Wrapup
Wed, Sep 24
DSGN 3100: Codes
Today's objectives
- Review assignment
- Connotation and denotation
- Review readings
- Myths and code
- Assignment 2 prep
Presentations
Agenda: Class 3
Connotation, denotation and other concepts
Barthes: The New Citroën
Barthes: The Rhetoric of the Image
Barthes: Myth
Resources
Denotation, Connotation and Myth
Creating Effective Brand Names: A Study of the Naming Process for background on practical aspects of naming.